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Personal curators of style, in a French-inspired boutique

‘Personal Curators of Style, in a French inspired boutique,’ is an embraced Blue Illusion ethos. Blue Illusion is an exciting and highly successful retail concept, launched in Australia over 15 years ago. Based upon the three fundamental pillars of Fashion, Lifestyle & Community, Blue Illusion has emerged as an important player on the Australian & New Zealand fashion retail scene and has established an enviable market position.

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